qubis haus and qubis magnetic furniture are two new products by amy whitworth design launched at the southbank centre in october 2012 as part of the new initiative boost organised by the observer newspaper and southbank centre
the designer is inspired by the bauhaus aesthetics and this prompted the look and style of all branding and packaging. the customised recycled kraft board box is double hit with special orange and black to achieve vibrancy.
the box contains fold-out instructions printed on bible paper as well as the stamped cloth bag with the oak pieces
a micro site was designed to coincide with the product launch together with customised youtube channel demonstrating the assembly of toy furniture including animated titles for the video.